Christine & Company

Selling Strategy · FAQ

Should I price at a round number or just below it?

Last updated: June 2026

Quick Answer

Price psychology in real estate is more nuanced than retail. The $999,000 vs. $1,000,000 debate matters more for online search filters (some buyers set thresholds at million-dollar increments) than for buyer psychology per se. Your advisor should recommend the price based on competitive positioning, not round-number superstition.

Related Articles

More from the Journal

Which Renovations Actually Pay Off Before You Sell in Seattle?
Selling Strategy7 min read

Which Renovations Actually Pay Off Before You Sell in Seattle?

Every seller wants to know which upgrades are worth doing before listing. The honest answer is that most renovations don't return their full cost at resale — but a handful of specific, moderate changes reliably move buyer perception and offers more than anything else you could spend on.

Read the article

Ready to talk?

Considering a move? Let's have the early conversation.

Schedule a Consultation